Two founders.
One road. Raising to ship it.

Byway is a two-person team. Below: who we are, how we got here, and how to back us before we launch Byway in Q4 2026.

Small team. Shipping hard.

Founder & CEO

Sergey

Sergey has already shipped a travel app at Byway’s scale. As lead mobile engineer on EF Go Ahead Tours, he re-platformed the app now serving 1M+ travelers across 80+ countries on 200+ guided tours— 4.8★ on the App Store with 19K+ reviews. He’s currently Director, Artificial Intelligence & Innovationin an enterprise R&D org, leading AI strategy and enterprise-wide adoption across R&D — defining the playbooks, reference architectures, and governance frameworks engineering teams use to deploy AI across the SDLC inside a GxP-regulated environment. On the side, he runs an autonomous AI trading agent live on prediction markets.

Currently leading enterprise AI alongside Byway
Founder & CTO

Margarita

Margarita is a Senior Software Engineer at a major US consumer-tech company, and an AI Guild lead, driving applied-AI practices across engineering. She builds React + TypeScript UI systems at scale and pairs them with the AI automation chops Byway runs on.

Currently shipping at a major US consumer-tech company alongside Byway

Three seats open.

Open seat

AI travel tech advisor

Ideal: operator from a scaled consumer travel product.

Actively recruiting

Open seat

Voice / audio-tech advisor

Ideal: TTS or voice-first consumer product leader.

Actively recruiting

Open seat

Consumer geo / mapping advisor

Ideal: mapping or location-tech executive.

Actively recruiting

If this is you, or you know who we should talk to, reach out at contact@byway.llc.

Four reasons this is timely.

Three product categories, one app.

AI routing, real-time narration, and a creator marketplace — in a segment that's never had all three stitched together.

Defensible data, not hype.

Verified POIs, preference vectors, and community signals compound with every trip. The moat grows on usage, not ads.

Multi-sided monetization.

Subscription + marketplace commission + sponsored stops + voice packs + API licensing. Five plausible revenue streams at launch.

IP protected, early.

Five USPTO trademark classes filed. Madrid (EU) filing in 042. UK + EUIPO planned. Brand is safe before it ships.

$940B travel-experience market. 1.2B road-trippers a year.

70% of travelers prefer “authentic, off-the-beaten-path” experiences. Digital audio + travel content is already a $60B segment. Byway sits in the middle of all three — and nothing else does.

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Eight views into Byway.

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