Cover Byway. Here’s the kit.
Everything you need to write about Byway™. Email contact@byway.llc for anything missing or for embargoed material.
Byway is an AI scenic routing engine — a modern travel companion that turns any destination into a personalized, beautifully-narrated road trip. Built by a two-person team and headquartered in the United States, Byway combines real-place data, AI planning, audio storytelling, and a creator marketplace into a single app. The company launches in private beta in Q4 2026.
“Turning every road into a story.”
The file.
Two founders. Millions shipped.
Sergey
Sergey has already shipped a travel app at Byway’s scale. As lead mobile engineer on EF Go Ahead Tours, he re-platformed the app now serving 1M+ travelers across 80+ countries on 200+ guided tours — 4.8★ on the App Store with 19K+ reviews. He’s currently Director, Artificial Intelligence & Innovation in an enterprise R&D org, leading AI strategy and enterprise-wide adoption across R&D — defining the playbooks, reference architectures, and governance frameworks engineering teams use to deploy AI across the SDLC inside a GxP-regulated environment. On the side, he runs an autonomous AI trading agent live on prediction markets.
Margarita
Margarita is a Senior Software Engineer at a major US consumer-tech company, and an AI Guild lead, driving applied-AI practices across engineering. She builds React + TypeScript UI systems at scale and pairs them with the AI automation chops Byway runs on.
The canonical hex values.
Wordmark. Logomark. Palette.
Wordmark set in Inter; displays in Fraunces italic for editorial contexts.
The whole company on one page.
Founders, product, market, traction. A revised press one-pager is being prepared with counsel and will be available on request.
- Spell “Byway” with capital B, lowercase rest. Always include the ™ on first use.
- The dark ink background is the canonical brand surface. Avoid placing the wordmark on busy photography.
- The gradient accent flows warm → violet, never warm → blue.
- Do not recolor the logomark.
Press contact: contact@byway.llc